Snow & Ice movement BETHECHANGE Is a Swiss brand movement established in 2024, committed to promoting sustainable, responsible, and environmentally conscious winter activities. YouWish for clean raising issues Why safe water matters and how pollution threatens lives, communities, and ecosystems worldwide. water save the Protecting & respecting Life on Ice Learn how to help and protect wildlife in frozen worlds through responsible behavior, conservation efforts, and understanding of icy ecosystems. ICElife Expeditions Behind
the Myth Explorers who turned legend into history across the ice, the power, and the allure of the unknown. save our WINTER gray cat on snow covered ground a view of a mountain with clouds in the foreground